Search Engine Optimization continues to be one of the most effective ways for companies to ensure they can capture audience attention online. However, as anyone who’s invested in digital marketing strategies before will know, SEO best practices are constantly changing. Part of making sure you can stay ahead of the curve and outshine the competition on Google, is to make sure you’re aware of the latest SEO trends as they emerge. Today, we’re going to provide a quick insight into some of the major trends you might need to think about right now.
Zero Click Search
Local SEO is something that a lot of companies overlook, but it’s an important part of making sure your business grows effectively. One of the trends making local search so important is the importance of zero click searches. This is what we see when the top search result provides answers to a question via the SEP. These zero click search results are often local and help to guide customers towards the companies that can easily solve their problems.
Voice search has been growing increasingly popular in the last few years. Conversation sampling is now happening on a constant basis, and AI is becoming a more common part of the customer journey. As the way customers search for information through smart speakers and assistants change, companies need to ensure they’re implementing the right tools to optimize correctly for voice search. Think about how you can make your search strategy more suitable for voice.
As SEO becomes more complex, with a new focus on buyer centric content, voice search, and local optimization, companies are spending more cash on support from the right specialists. Utilizing SEO consultants can offer a lot of support for companies hoping to transform their SEO strategy, without breaking that brand’s budget. SEO outsourcing is a good way to stay ahead of the curve as trends continue to change.
Intent Focused Content
Since a lot of the content created for SEO purposes today works best when it focuses on the buyer first, customers want content that addresses their concerns and solves problems, rather than just trying to sell them something. Intent-based content is a great way to make sure you deliver exactly what your customers need. To leverage this strategy, you’ll need to do smart research to write about the topics your people at searching for at different stages of the buyer journey. This should improve your chances of connecting with customers. Intent content will be crucial with the new SMITH algorithm from Google.
New Forms of Content
SEO is influenced by more than just keywords these days. You’ll need to stock up your content with plenty of additional tools to help improve the experience for your target audience. Videos, audio creatives, compelling graphics and more will help to retain customer attention and prove to Google that you deserve to be on the top of the search engine results. Remember to think beyond just written content when you’re working on your strategy.
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